NEWS

(Beltsville, MD) – October 21, 2010 – In a statement issued today, Harry L. Merrick IV, President and Chief Executive Officer of Merrick Towle Communications (“MTC”), announced that the National Association of Home Builders (“NAHB”) has awarded the agency with a Pillars of the Industry Award. Held this year during a virtual ceremony on October 21, 2010, the Pillars Awards honor excellence in multifamily development, design, marketing and management and are considered the most prestigious national awards in the industry.

Merrick Towle Communications won the 2010 Pillars Award for “Best Overall Leasing Campaign for a Rental Apartment Community” for the agency’s work on Allegro (www.AllegroSpaces.com), a hip, luxury apartment community in the Columbia Heights neighborhood of Washington, DC. The agency also won “Best Property Web site” for designing and developing the web site for Park Place at Petworth Metro (www.ParkPlace-DC.com), a bold, mid-rise apartment community in Washington, DC.

“We would like to thank our colleagues, clients and vendors for the hard work which is now recognized by the NAHB,” stated Harry Merrick. “I’m proud of the innovation that went into these campaigns, particularly the way the team was able to use event marketing to engage the audience in new and, ultimately, very successful ways.”

Over the past decade, MTC has won an unprecedented 14 Pillars Awards in several categories including “Best Overall Sales and Leasing Campaign”, “Best Brochure for a For Sale Community”, “Best Community Brochure”, “Best Brochure for a Rental Community”, and “Best Rental and Corporate Web site”.

The National Association of Home Builders created the Pillars Awards program in 1990 to honor superior achievement and leadership in the multifamily industry. Since then, the Pillars have earned a reputation as the industry’s most coveted awards and are considered a showcase of future trends and innovations. Hundreds of entries, representing multifamily communities from across the country, vied for this year’s Pillars of the Industry Awards. The National Association of Home Builders is a Washington, DC-based trade association representing more than 220,000 members.

Merrick Towle Communications possesses the expertise to provide its clients with a complete approach to effective real estate marketing by offering strategic planning, brand building, design, advertising, marketing, collateral, direct response, interactive media, web development and hosting, media planning and placement, public relations and consulting services. Over the past 20 years, the agency has successfully completed thousands of real estate campaigns – from urban condominiums to suburban new homes to premium resort communities. Its dedicated, award-winning group of over 40 creative and account service members makes Merrick Towle Communications one of the nation’s leading real estate marketing firms.