NEWS

(Beltsville, MD) – Tuesday, January 13th, 2009 – Merrick Towle Communications (MTC), a full-service advertising agency located in Beltsville, Maryland, partnered with Metro Properties, Broadway actress Natalie Joy Johnson, currently starring in Legally Blonde the Musical, and Town Danceboutique to present a one-night-only live performance to promote the upcoming opening of Metro Properties' newest building, the Allegro Apartments. Natalie sang eight songs for the crowd, and showcased Allegro's advertising campaign, location, and features and amenities.

Jeremy Rubenstein, President of Metro Properties, was thrilled with the outcome, saying: "This event gave us the opportunity to target a part of Allegro’s core community, pique people’s interest in the property and provide a wonderful evening of entertainment. Natalie was terrific, and a fantastic time was had by all!"

The event took place at Town Danceboutique on January 9th, 2009. Located at 2009 8th St., NW, Town is a Washington Post Editors' Pick which boasts 20,000 square feet including a custom-built stage, multiple bars and two large dance floors.

MTC was responsible for creating the unique advertising opportunity, which included booking the venue and the performer on behalf of their client, as well as generating significant press.

Allegro is owned by Metro Properties and managed by Kettler Management, and is opening in the Columbia Heights neighborhood of Washington, DC in March, 2009. For more information about the Allegro Apartments, please visit www.EnterAllegro.com.