NEWS

WASHINGTON, D.C. (September 23, 2009) -- Merrick Towle Communications, one of the largest advertising agencies in the greater Washington, D.C. metropolitan region, today announced that it has been retained by Messiah Village, one of the oldest continuous care retirement communities in the country, located in Mechanicsburg, PA. The announcement was made by Glenn Towle, chief operating officer and partner at MTC.

The agency will focus on a comprehensive brand repositioning initiative as well as the design and implementation of an integrated online campaign targeted at prospective residents, clients and their families that will include Messiah Village's first-ever search engine optimization strategy and a program of blogs.

“The brand repositioning is a critical first step to helping us to move forward with a strategic communications program that we plan to launch in the coming year,” said Kristen M. Heisey, vice president of marketing and communications at Messiah Village. “Embracing social media to connect and engage with our target audience is an exciting and timely evolution of our marketing strategy.”

About Messiah Village
Messiah Village, founded in 1896, is the tenth largest retirement community in Pennsylvania and is based in Mechanicsburg, PA. It provides an array of services including a Continuing Care Retirement Community (CCRC), residential living, assisted living and nursing care. It also provides community services such as adult day care and home care services. Messiah Village is looking for ways to broaden its marketing to persons exploring campus and community services. For more information, visit www.messiahvillage.org.