Big Ideas for Big Decisions
MTC's experts use emotion to lead consumers from browsing to buying
Merrick Towle on LinkedIn

7474 Greenway Center Drive, Suite 910
Greenbelt, Maryland 20770

TEL: 301.974.6000

The Theory of Building a “Templated” Brand

Aug 30, 2017 by Merrick Towle

Say you want to open a business with multiple locations, but you want each of them to be custom to their individual locations. Different than a flexible brand, a templated brand has an overarching identity, but each location is unique. … Continue reading

Best Practices for Facebook Boosted Posts

Facebook Advertising Tips: Promoted Posts

Jul 21, 2017 by Emily Sarecky

Posting on Facebook isn’t what it used to be – but if you’re managing any Facebook pages you probably already know that. Way back when (and I mean 2013), when Facebook used edgerank to determine who/what/when/how to show people Facebook … Continue reading

Social Media Contest Creates Buzz for Baltimore’s Newest Luxury Apartment Building

Jul 13, 2017 by Emily Sarecky

The Charles Center neighborhood of downtown Baltimore is not yet known as a destination for luxury living. People are used to looking in areas like Fells Point, Fed Hill, Harbor East, etc.; so, when we were approached to develop the … Continue reading

Four Reasons to Include Comment-to-Enter Giveaways in Your Social Strategy

May 25, 2017 by Emily Sarecky

Post a question on social media and ask people to answer for a chance to win a prize and watch what happens. You’d be surprised what mixing this type of content can do for your social presence… Here are four … Continue reading

Meet the MTC Masterminds | Tom Gilhuley

May 24, 2017 by Rebecca Flora

Talk about a co-worker who totally rocks. Literally. In addition to his diligent work and impactful contributions to MTC’s Account Services team as Senior Account Executive, Tom is a drummer in both a local Baltimore punk-rock karaoke band and the punk-rock … Continue reading

Google Update: Historical Quality Score Data

May 23, 2017 by Amy Weedon

Sometimes Google does something awesome. It doesn’t happen often enough, but when it does, I like to take a moment to give them a shout-out. This week, Google announced that they have added a module to the AdWords interface that allows users … Continue reading

Meet Arlo.

May 02, 2017 by Gregg Hutson

MTC and ArchCo Residential’s newest brand. What do you get when you brand some really nice apartments in the middle of Charlotte, NC, with an offbeat, quirky persona? You get Arlo, of course.     Arlo apartments, developed by the … Continue reading

Meet the MTC Masterminds | Emily Sargo

May 02, 2017 by Barry Leibowitz

If you’re not completely sure of exactly what a Project Manager does, we invite you to check out the best. job description. ever. in Sarah Maltas’ “MTC Masterminds” profile. Once you’re familiar with the demands of the job, get ready … Continue reading

2017 DC ADDYs® Awards: We Won.

Apr 05, 2017 by Gregg Hutson

It’s pretty nice to be recognized for a job well done. It’s even nicer when you get chunks of hardware that say, “you’re awesome”. (To be completely transparent, the awards themselves do not say we’re “awesome”, but they definitely imply … Continue reading

How to Increase Engagement on Instagram: Hashtags

Instagram Hashtags Merrick Towle Communications

Mar 31, 2017 by Sika Degbo

Instagram Hashtags are the magical solution for your posts that aren’t getting the love they deserve. Instagram is the visually centered, mobile-first social platform that allows users to post photos, videos, gif-like “boomerangs” and, most recently, insta-stories which are similar … Continue reading