Generate buzz for a theater company
Campaign Development | Poster and Collateral Development | Social Media Strategy
Increase the awareness among Baby Boomers and generate credibility with Millennials for a local theater through the identity and marketing of it’s 2014 productions.
The acting and production value of the theater is top-notch, and the show collateral and marketing efforts need to reflect that level of professionalism.
"Oh Dad, Poor Dad, Mamma's Hung You in the Closet and I'm Feelin' So Sad"
In a comedy featuring a relatively small cast and characters with such personality, we were able to create a series of posters, each dedicated to a single character. Drawn in a poster-art style, these pieces beautifully illustrate the characters' thoughts and objectives. Since the play is set in a hotel, door hangers were created as outreach pieces to generate buzz for the production.