ANTHOLOGY

Developing a residential lifestyle brand

BRAND DEVELOPMENT | WEBSITE | COLLATERAL MATERIAL | SOCIAL MEDIA | GUERILLA MEDIA | EVENT PLANNING
Big Decision
Contrary to many of the other new apartments in the area, Anthology was designed with the Atlas District in mind. The property was inspired by local attitudes and businesses with the goal of helping advance the H Street lifestyle.
Big Insight
The H Street lifestyle is about one thing: experiences; unique experiences that you can only have there, and the unique experiences that people will be able to have at Anthology.
Big Idea
A Collection of Experiences
The Collection of Experiences concept was designed to be a brand experience built around real, specific things that people love about living on H Street. A human brand composed of hand-drawn fonts, local lifestyle photography and copy that capture the real things that make H Street what it is. It’s a brand that gets H Street and the people that love it.
Big Results
Highly effective website
4 %
4
Pages per visit (2x the industry average)
277 %
277
RSVPs to REVEL event series
34 %
Low website bounce rate
STATIONERY PACKAGE
BUTTONS
CD AND VINYL RECORD
GUERILLA POSTERS
MICROSITE
SUNGLASSES
BRANDED TEES