Developing a residential lifestyle brand
BRAND DEVELOPMENT | WEBSITE | COLLATERAL MATERIAL | SOCIAL MEDIA | GUERILLA MEDIA | EVENT PLANNING
Contrary to many of the other new apartments in the area, Anthology was designed with the Atlas District in mind. The property was inspired by local attitudes and businesses with the goal of helping advance the H Street lifestyle.
The H Street lifestyle is about one thing: experiences; unique experiences that you can only have there, and the unique experiences that people will be able to have at Anthology.
A Collection of Experiences
The Collection of Experiences concept was designed to be a brand experience built around real, specific things that people love about living on H Street. A human brand composed of hand-drawn fonts, local lifestyle photography and copy that capture the real things that make H Street what it is. It’s a brand that gets H Street and the people that love it.