We OrgaNYze

Launch a home organization brand

Brand Development | Website | Stationery
Big Decision
Launch a new home organization startup in the highly competitive marketplace of Manhattan. The challenge was to create a brand that resonates with affluent young urban professionals who own their own home/condo.
Big Insight
The reason that most people call a home organization company is that they no longer feel comfortable or “at home” in their space. It’s an emotional experience that can be frustrating and they're looking for someone to help relieve them of this burden.
Big Idea
Free Your Space
A brand built around the emotional needs of organizational clients as well as the friendly, helpful approach of the We OrgaNYze team. The brand stands out in a marketplace filled with rational capabilities and to-do lists.
Big Results
Business Has doubled since website launch
business card
identity package
social media