THE BIXBY

CREATING A COMMUNITY BETWEEN TWO NEIGBORHOODS

PROPERTY NAMING | BRAND DEVELOPMENT | WEBSITE | COLLATERAL | SOCIAL MEDIA CONTENT
Big Decision
We were charged with creating a brand that attracts the type of people who want to live a unique lifestyle not available in Navy Yard or Capitol Hill, the two submarkets this property sits between.
Big Insight
The Bixby’s location, between one of DC’s most established neighborhoods, and Navy Yard, one of DC’s hottest emerging neighborhoods, gave us the opportunity to play off of the feel of being able to experience the best of DC as a traveler, while living in the middle of it all.
Big Idea
Escape in DC
We developed a brand and launched the Escape in DC campaign, to highlight the property’s oasis-like distinction from the nearby high-rises in Navy Yard, its central location and resort-style amenities. We created a campaign that uses hand-crafted, travel-style poster art and messaging that both encourage residents to get out and explore DC, as well as stay home and simply enjoy what surrounds them.
Big Results
6 %
Better-than-average website conversion rate
450 %
450
% Increase in social referrals with blog launch
EVENT LANDING PAGE
COASTERS
WEBSITE
STATIONERY PACKAGE
GUERILLA POSTERS
EMAIL MARKETING