THE TOWNSMAN

CREATING A BRAND FOR A UNIQUE HOTEL

NAMING | BRAND DEVELOPMENT | WEBSITE | COLLATERAL MATERIAL
Big Decision
In the heart of Charlottesville’s historic main street neighborhood is a boutique hotel, offering only four uniquely decorated rooms. The hotel operates without on-site staff, making the website particularly important as a communication and reservation tool.
Big Insight
With such a central location and beautifully decorated rooms, the hotel provides the perfect alternative for the traveler looking for a more immersive experience than one can have at the local large hotel chains. This would quickly become the neighborhood’s best-kept secret.
Big Idea
Live Like a Local
We created an identity that conveys the no-frills experience and the hotel’s historic, central location. The Townsman conjures the idea of the savvy world-traveler and the names of the rooms are references to important historical figures from Virginia.
Big Results
100 %
Booked for launch
RESPONSIVE WEBSITE DESIGN
ON-SITE COLLATERAL
ROBE CARDS
SPECIALTY ITEM
LOGO DESIGN