BEYOND BUZZWORDS AND BANDWAGONS

Jim Henson’s famous frog wasn’t kidding about “green.” Defining it. Achieving it. Marketing it. None of it’s easy. That’s where MTC comes in.

Green Means Growth.
Effective green marketing requires strong connections between the product’s eco-friendly attributes and how they actually work toward sustainability. Peppering your materials with buzzwords serves only to expose you to greenwashing backlash from those in the know. Whether your business is taking small steps like implementing a recycling program, or whether your building has achieved LEED Gold certification, we’ll present your environmental efforts with the level of credibility needed to build more business.

Green Means Profits.
At the same time, turning eco-consciousness into a valuable marketing hook requires an understanding of the target consumer — and why they’re seeking green in the first place. Social conscience? A need to save money on energy costs? Even (whether they’d admit it or not) the desire to emulate the “celebrification” of the green movement? We’ll delve deep to understand your target’s motivations. Then we’ll use our creative and marketing expertise to integrate your efforts into a cohesive, irresistible brand message that generates bottom-line results.

Green Means Fresh.
We don’t stop at messaging. We help our eco-conscious clients walk the walk with green marketing materials. Print specifications that minimize paper waste. Soy and vegetable-based inks. FSC-certified paper with post-consumer waste content. Vendors who purchase renewable energy credits to offset carbon emissions. Of course, our production team knows that for printing and fabrication, as with virtually every other industry working to achieve sustainability, the definition of green remains a moving target. We keep our expertise current, constantly researching new methods and taking advantage of every opportunity to educate ourselves in the field’s latest developments.

Green Means Envy.
Our competitors wish they’d thought of it first. View our green project case studies for more information.

Contact us today for more information on MTC’s green marketing capabilities.