OUR POINT OF VIEW

Merrick Towle Communications, one of the largest advertising agencies in the Washington, DC metropolitan area, is expert at reaching people making an infrequent, substantial purchase, which often involves a complex sales process.

Engaging in a consultative dialogue with clients, we create marketing programs which educate prospects, retain their attention, and guide them along the path to purchase through multiple touch points.

Our successes produce enduring client relationships with results based on evolving marketing strategies.

Substantial

As a large investment, these purchases often reflect the consumer’s core values and self-image.

Complex

Generating substantial purchases involves engaging consumers during their research and inquiry stage, educating prospects on a product’s unique benefits, and motivating buyers to experience the product firsthand.

Consultative

MTC uses its extensive experience collaborating with clients’ sales teams to gather and analyze prospect data from multiple sources and offer specific recommendations throughout the sales cycle.

Touch points

MTC excels at developing and managing a prospect database, and converting leads into purchasers using multiple forms of contact and a variety of messages.

Relationships

While MTC is effective at project work, our best results arise from a dedicated client relationship with well-defined goals. This allows us to recommend a comprehensive approach to achieving your objectives.