The Oak
West Falls Church, VA • Hoffman & Associates
the charge
Create an identity and sales presence for luxury condominiums, capitalizing on traits unique for the NoVA and DC markets.
the approach
Position the condominiums and their vibrant mixed-use neighborhood as a dynamic pairing that honors Falls Church’s progressive mindset and historic charm.
the creative
The Oak’s name, personality and design system take inspiration from a community infused with nature, green spaces and communal energy, and the building’s clean lines and fluid geometry. Digital and print materials, custom maps and sales center experience-design engage prospective buyers.
Name • Logo • Identity • Brand • Website • Collateral • Signage • Ads
