Featured Post

The Townsman Brand Family

Older Posts

The Remy Wins Award for Fastest Lease-Up in Maryland
October 29, 2018

Shout out to Berman Enterprises and LIVEbe Communities for winning Best Lease-up Pace for a Suburban Maryland Apartment Community for …read more

Forward Together
August 22, 2018

MTC just hired a Creative Director (me) with little experience marketing real estate, an industry they spent 30-plus years mastering. …read more

Coffee Wars: Part I & II
July 25, 2018

We love coffee. We crave it. We need it to get the day going. Then we chase away the three …read more

Finding It All in Hyattsville
June 06, 2018

And that can leave urban-minded renters feeling like they have to settle, giving up style, location, amenities and/or other advantages …read more

Big personality in Big D
June 04, 2018

They say everything is bigger in Texas. So, in one of the biggest cities in the state, things must be …read more

Artful living on the Hudson: RiverHouse 11
March 29, 2018

Along the banks of the Hudson River in New Jersey live some of the best views of Manhattan, and increasingly …read more

145 Front: Making It Okay to Live Downtown
March 28, 2018

Worcester, MA’s, story is not unlike the story of many other American towns. It had a heyday back in the …read more

Brand Purpose: The Right Way to Advertise?
March 12, 2018

We’ve all read about the major blunders in brand purpose-driven advertising (see: Starbucks Race Together and Pepsi’s Kendall Jenner “Protest” …read more

The Ups and Downs of Signage
February 27, 2018

I’m about to open a really big can of worms in the world of “signage”. People are very passionate and …read more

Why did we rebrand?
February 23, 2018

Upon retiring from his agency in 1967, Leo Burnett gave a famous speech informing his staff “When to take my …read more

Social Media Contest Engages Potential Renters
February 08, 2018

  The Remy, brand new apartments in Lanham, MD, have positioned themselves as a retreat from everyday stresses. Everything from …read more

Naming: Would a rose by any other name really smell as sweet?
January 24, 2018

Shakespeare had an inkling of what a name means in the grand scheme of things. However, if a rose was …read more

Convergence. Consolidation. Confusion?
January 20, 2018

January is typically a time of reflection: reflection on the past year as well as on the year to come. …read more

Complicity with Compliance: How the Long Arm of the Law Is Raising the Bar on Web Development
January 19, 2018

Everyone who’s anyone who’s no one knows about the landmark handicap accessibility case that’s shaking up the web development industry. …read more

An Interview With an Influencer
January 03, 2018

In this age of digital content marketing, we’re being advertised to constantly while online. As consumers become more savvy in …read more

MTC + Gilly’s Work Together on First Annual CeleBREW
November 29, 2017

Every year, towards the end of summer, Gilly’s Craft Beer & Wine in Rockville, MD, hosts a fundraiser for the Foundation …read more

The Theory of Building a “Templated” Brand
August 30, 2017

…but you want each of them to be custom to their individual community. Different than a flexible brand, a templated …read more

Best Practices for Facebook Boosted Posts
July 21, 2017

But if you’re managing any Facebook pages you probably already know that. Way back when (and I mean 2013), when …read more

Social Media Contest Creates Buzz
July 13, 2017

The Charles Center neighborhood of downtown Baltimore is not yet known as a destination for luxury living. People are used …read more

Four Reasons to Include Comment-to-Enter Giveaways
May 25, 2017

Post a question on social media and ask people to answer for a chance to win a prize and watch …read more

Google Update
May 23, 2017

It doesn’t happen often enough, but when it does, I like to take a moment to give them a shout-out. …read more

Meet Arlo.
May 02, 2017

What do you get when you brand some really nice apartments in the middle of Charlotte, NC, with an offbeat, …read more

2017 DC ADDYs® Awards
April 05, 2017

(To be completely transparent, the awards themselves do not say we’re “awesome”, but they definitely imply it.) MTC carried home …read more

What’s Old Is New at 2Hopkins
March 30, 2017

…and who you talk to, Brutalist architecture is either a clinic in merging form and function to create simplistic, beautiful …read more

EXPLORE: The 2016 Rappahannock Studio & Gallery Tour
March 28, 2017

Every year, the Rappahannock Association for Arts and Community (RAAC) hosts an art tour – the Artists of Rappahannock Studio & Gallery …read more

Content in Bloom
February 27, 2017

While the use of social media in advertising is growing, we’re always trying to find new ways to increase its …read more

New Work: The Townsman
February 23, 2017

With the growing popularity of boutique hotels and booking services like Airbnb, S.R. Stinson, Inc., saw an opportunity to create a …read more

Branding The Bixby
October 04, 2016

When it comes to creating a great brand, finding the perfect name is only the beginning. It’s a good thing …read more

How to Make a Splash
September 15, 2016

How do you make an impression on potential residents in an area that is quickly becoming a saturated market? Simple: …read more

Design Trends: How to Stay Above the Noise
February 04, 2016

Google the phrase “hipster X logo”. Go ahead, I’ll wait… Done? Good. What you see before you is pages upon …read more

Rethinking the Use of Stock Photography
January 26, 2016

For years now, marketers have known that webpages with photos perform better; and it seems that marketers are also in agreement …read more

Get Your Hands Dirty
June 11, 2015

No one can make the same mark quite the same way you can. So, in a time when it’s become …read more

We’re smart and stuff!
Read our Blog
Like what you see?
Read our Case Studies