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Category: What’s Big in Search?

Google Update: Historical Quality Score Data

May 23, 2017 by Amy Weedon

Sometimes Google does something awesome. It doesn’t happen often enough, but when it does, I like to take a moment to give them a shout-out. This week, Google announced that they have added a module to the AdWords interface that allows users … Continue reading

Google Data Studio to the Rescue

Mar 01, 2017 by Amy Weedon

Finding a company that will create a report in a format that’s understandable to clients is a major headache for anyone trying to do reporting. It always seems like the options are either way too simple or way too expensive. … Continue reading

MTC Adds Another Google Tool to Its Arsenal

Sep 15, 2016 by Rebecca Flora

Tag Manager, a Google tool commonly feared by developers, has recently gotten into the hands of Merrick Towle Communications’ Engagement Department and they are not letting go. Google Tag Manager is one snippet of code added to websites that creates … Continue reading

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

Improve Your SEO Using Microdata

Screen shot of HTML programming

Jul 23, 2014 by Amy Odhner

If you’re a small local business, Google and have introduced a great tool for helping search engines better understand your website.  The new tool is microdata and it’s helping businesses large and small create a more granular level of … Continue reading

Getting SEO Juice From Your Blog

Links connecting blogs, web pages, and emails.

Jul 10, 2014 by Amy Odhner

Despite Google putting the kybosh on guest blogging recently, there is still value in brands writing their own blog posts – assuming, of course, that they do them well.  Here are a few tips to get the most SEO value … Continue reading

No More Apartment Marketing on Craigslist?

Feb 27, 2014 by Amy Odhner

Been using Craigslist to market your apartments? That could be changing. Craigslist recently introduced legal language in the terms of use explicitly prohibiting the use of posting tools. That means that using Craigslist as a marketing tool could take much … Continue reading

Are You as Popular as eBay?

Man thinking about eBay

Oct 30, 2013 by Amy Odhner

As many people in the search world know, eBay commissioned a report to look at keyword effectives. The actual report is 25 pages long and details the parameters of the study, many of which have been lost in the media … Continue reading

Enhanced Campaigns Are Here. Now What?

Google Enhanced Campaigns

Aug 30, 2013 by Amy Odhner

Enhanced Campaigns On July 22nd, Google began upgrading AdWords accounts to Enhanced Campaigns. However, many Internet marketers had taken pro-active steps to upgrade prior to this date. The premise of the upgrade was to take advantage of the explosion in … Continue reading

How Apartment Seekers Use Mobile

Feb 27, 2013 by Amy Odhner

An increasing amount of attention is being paid to mobile users.  Advertisers want to know how their customers are searching and how they’re using their phones to access product information.  One client recently noted that 8% of their visits came … Continue reading