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Category: What’s Big in Social?

Best Practices for Facebook Boosted Posts

Facebook Advertising Tips: Promoted Posts

Jul 21, 2017 by Emily Sarecky

Posting on Facebook isn’t what it used to be – but if you’re managing any Facebook pages you probably already know that. Way back when (and I mean 2013), when Facebook used edgerank to determine who/what/when/how to show people Facebook … Continue reading

Four Reasons to Include Comment-to-Enter Giveaways in Your Social Strategy

May 25, 2017 by Emily Sarecky

Post a question on social media and ask people to answer for a chance to win a prize and watch what happens. You’d be surprised what mixing this type of content can do for your social presence… Here are four … Continue reading

How to Increase Engagement on Instagram: Hashtags

Instagram Hashtags Merrick Towle Communications

Mar 31, 2017 by Sika Degbo

Instagram Hashtags are the magical solution for your posts that aren’t getting the love they deserve. Instagram is the visually centered, mobile-first social platform that allows users to post photos, videos, gif-like “boomerangs” and, most recently, insta-stories which are similar … Continue reading

Facebook’s Glaring Advertising Disclaimer

Mar 29, 2017 by Rebecca Flora

Becky & Sarecky Push It: Pressing all the new social media buttons so you don’t have to. Guess who’s back…Back again… Becky & Sarecky are back…Tell a friend… Brace yourselves: Facebook released a new update (shocker, right?!). This week, we’re pressing … Continue reading

Content in Bloom: Giving Your Brand a Life Outside of Your Brand

Feb 27, 2017 by Gregg Hutson

While the use of social media in advertising is growing, we’re always trying to find new ways to increase its effectiveness and translate its reach to the real world. In a recent campaign for a new Forest City Property, we … Continue reading

Instagram’s New Select Multiple Button

Feb 24, 2017 by Emily Sarecky

Becky & Sarecky Push It: Pressing all the new social media buttons so you don’t have to. Some may shy away from the ever-changing updates that the social media networks throw our way; but not Becky and Sarecky. These two bold women … Continue reading

How to Market to Young Adult Twitter Users

Jul 25, 2016 by Deja Palmer

Twitter is all about interaction. If your business wants to do things such as contests and surveys, then Twitter may be just right for you. Try to immerse your brand into the latest trends and hashtags and really get people … Continue reading

Four Facebook Updates from Cannes

Jul 05, 2016 by Emily Sarecky

Last week, Facebook used Cannes to announce a few new products and features. Some of which could be game-changers, others we’re not so sure about… Audience Insights API Facebook already offers some great options to make sure you’re successfully targeting … Continue reading

Successfully Target Your Audience on Social

Mar 03, 2016 by Rebecca Flora

With over 157 million active users in the U.S. on Facebook, this social platform presents your business with a wealth of opportunities. As marketers, we find our budgets better spent on ads reaching our targeted audience. The question then becomes, … Continue reading

Top 3 ways to determine if Snapchat is right for your brand

Jan 12, 2016 by Katina Charles

This article will help you determine if Snapchat is right for your brand. By now we’re sure you’ve heard about Snapchat and you have personally adopted the network out of curiosity – or you’ve written the platform completely off. The … Continue reading