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Category: Case Studies

The Theory of Building a “Templated” Brand

Aug 30, 2017 by Gregg Hutson

Say you want to open a business with multiple locations, but you want each of them to be custom to their individual locations. Different than a flexible brand, a templated brand has an overarching identity, but each location is unique. … Continue reading

Social Media Contest Creates Buzz for Baltimore’s Newest Luxury Apartment Building

Jul 13, 2017 by Emily Sarecky

The Charles Center neighborhood of downtown Baltimore is not yet known as a destination for luxury living. People are used to looking in areas like Fells Point, Fed Hill, Harbor East, etc.; so, when we were approached to develop the … Continue reading

EXPLORE: The 2016 Rappahannock Studio & Gallery Tour

Mar 28, 2017 by Sean Ruberg

Bringing new people to a community art tour.   Every year, the Rappahannock Association for Arts and Community (RAAC) hosts an art tour – the Artists of Rappahannock Studio & Gallery Tour – where members of the local artist community … Continue reading

REVEL: An Event Series for Anthology

Oct 06, 2016 by Emily Sarecky

Anthology is an apartment building on H Street, built for H Street. Everything about the brand, from the interiors and amenities of the building to the logo and marketing materials, told a unique story. Anthology was a place that gave … Continue reading

How to Make a Splash When Opening a Building

Sep 15, 2016 by Emily Sarecky

How do you make an impression on potential residents in an area that is quickly becoming a saturated market? Simple: just throw a grand opening party that they won’t forget and that the rest of city will wish they’d attended. … Continue reading

Get your Hands Dirty: Illustrative Branding

Jun 11, 2015 by Joe Symoski

Your hands are your own. No one can make the same mark quite the same way you can. So, in a time when it’s become so easy to jump on a computer at the first inkling of an idea, taking … Continue reading

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

New Work: Cameron

Oct 24, 2014 by Donna McGee

More Than So what is Cameron and where is Franklin, Tennessee? In a nutshell, it’s a brand new Spectrum apartment community located just a few miles south of Nashville. Designed with a modern style where everything – quality, luxury, smartly … Continue reading

Guerrilla Research: Big Insights on a Budget

Aug 21, 2014 by Sean Ruberg

One of the first questions new clients always ask us when we discuss a new project is, “How do you go about learning about our product?” As a small agency (that works with mostly small to medium-sized businesses), there are … Continue reading

Nurturing a Prospect List: The Harrison

The Harrison - Taste of Reston

Jul 14, 2014 by Emily Sarecky

As soon as construction started and fence banners went up at The Harrison, traffic started flowing to the website and The Harrison prospect list started growing. Momentum was there, the only slight problem was that the property was almost a … Continue reading