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Category: New Work

The Theory of Building a “Templated” Brand

Aug 30, 2017 by Gregg Hutson

Say you want to open a business with multiple locations, but you want each of them to be custom to their individual locations. Different than a flexible brand, a templated brand has an overarching identity, but each location is unique. … Continue reading

Meet Arlo.

May 02, 2017 by Gregg Hutson

MTC and ArchCo Residential’s newest brand. What do you get when you brand some really nice apartments in the middle of Charlotte, NC, with an offbeat, quirky persona? You get Arlo, of course.     Arlo apartments, developed by the … Continue reading

What’s Old Is New at 2Hopkins

Mar 30, 2017 by Joe Symoski

Depending on your tastes, and who you talk to, Brutalist architecture is either a clinic in merging form and function to create simplistic, beautiful structures, or a cold, ugly, blight on city blocks that harkens back to Cold War-era Soviet … Continue reading

EXPLORE: The 2016 Rappahannock Studio & Gallery Tour

Mar 28, 2017 by Sean Ruberg

Bringing new people to a community art tour.   Every year, the Rappahannock Association for Arts and Community (RAAC) hosts an art tour – the Artists of Rappahannock Studio & Gallery Tour – where members of the local artist community … Continue reading

New Work – The Townsman

The Townsman

Feb 23, 2017 by Jason Knauer

With the growing popularity of boutique hotels and booking services like Airbnb, S.R. Stinson, Inc., saw an opportunity to create a unique hotel experience in the bustling Main Street corridor of Charlottesville, Virginia. The idea was simple: build great rooms in … Continue reading

Branding The Bixby

Oct 04, 2016 by John Sexton

When it comes to creating a great brand, finding the perfect name is only the beginning. It’s a good thing Merrick Towle Communications can count on our very own naming guru extraordinaire, senior copywriter Gregg Hutson. The Bixby may sound … Continue reading

MTC and TownePlace Suites by Marriott team up again to extend the Workation airport campaign

TownePlace Suites Digital airport advertising

Dec 09, 2015 by Jason Knauer

After the successful launch of a national campaign that appeared in six airports in fall 2014, MTC joined up with TownePlace Suites by Marriott® again to extend the campaign for 2015. This year’s run will appear during the highly traveled … Continue reading

Creating an Anthology on H Street, NE

Anthology Logo

Oct 28, 2015 by Sean Ruberg

Different people may call it different things – H Street, NE or the Atlas District – but one thing is certain: at MTC we LOVE the neighborhood! If there’s an unsanctioned Merrick Towle Communications company outing, it usually involves seeing … Continue reading

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

Breaking Through to Business Travelers for TownePlace Suites by Marriott

Feb 27, 2015 by Sean Ruberg

TownePlace Suites is one of Marriott International’s fastest-growing hotel brands. Since they just opened their 250th hotel this year their objective was to increase awareness among next-gen frequent business travelers. Research showed that their media was in the right locations … Continue reading