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7474 Greenway Center Drive, Suite 910
Greenbelt, Maryland 20770

TEL: 301.974.6000

Category: Real Estate Lab

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

Exchange Your Apartment Contest

Exchange Apartment Contest

Nov 13, 2013 by Amy Weedon

The Exchange at Wheaton Station is a huge building that looms high over its competition—literally. This luxury building, in a second-tier Metro location, needed to come out big and bold to grab attention—and market share. There would simply not be … Continue reading

Enhanced Campaigns Are Here. Now What?

Google Enhanced Campaigns

Aug 30, 2013 by Amy Odhner

Enhanced Campaigns On July 22nd, Google began upgrading AdWords accounts to Enhanced Campaigns. However, many Internet marketers had taken pro-active steps to upgrade prior to this date. The premise of the upgrade was to take advantage of the explosion in … Continue reading

PPC and ROI

May 07, 2013 by Amy Odhner

Your marketing team wants to spend more on digital advertising. Your executives wonder if all these clicks are really worth it. How to get everyone on the same page? Prove the value of your online advertising spending. A lot of online marketers will tell … Continue reading

How Apartment Seekers Use Mobile

Feb 27, 2013 by Amy Odhner

An increasing amount of attention is being paid to mobile users.  Advertisers want to know how their customers are searching and how they’re using their phones to access product information.  One client recently noted that 8% of their visits came … Continue reading

SEO Fundamentals Part I

Nov 28, 2012 by Amy Odhner

People are always asking me, “What does SEO really mean?”  So I thought I would answer everybody’s questions at once by authoring a series of short articles for the newsletter.  There’s actually a lot to cover so one article will … Continue reading

SEO Fundamentals Part II

Nov 05, 2012 by Amy Odhner

Last month I talked about some of the ways you can tell a search engine what your website is about.  Using the titles, meta descriptions and image tags are known as “on-page SEO” techniques.  Creating descriptions within a limited character … Continue reading

Keep Your PPC Fresh

Jun 10, 2012 by Christina Royster

by Merrick Towle Communications Think you’ve exhausted your PPC tactics? Well, depending on some key factors, that assumption might be true. As your ads run side-by-side with your competitors’, they get tired. So rather than running them into the ground, … Continue reading