Big Ideas for Big Decisions
MTC's experts use emotion to lead consumers from browsing to buying
Merrick Towle on LinkedIn

7474 Greenway Center Drive, Suite 910
Greenbelt, Maryland 20770

TEL: 301.974.6000

Category: What’s the Big Idea?

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

Breaking Through to Business Travelers for TownePlace Suites by Marriott

Feb 27, 2015 by Sean Ruberg

TownePlace Suites is one of Marriott International’s fastest-growing hotel brands. Since they just opened their 250th hotel this year their objective was to increase awareness among next-gen frequent business travelers. Research showed that their media was in the right locations … Continue reading

Positioning the Cameron Apartments

Jul 22, 2014 by Sean Ruberg

When a company spends a lot of time working in one industry, as we do in real estate, trends and themes emerge. This is especially true when positioning a new apartment building…”We’ve got the best amenities,” “This is a live, … Continue reading

How Do You Put A Twist On Your Life?

Nov 13, 2013 by Christina Royster

How do you put a twist on your life? That is the question we used to engage potential residents of Citra at Windermere Apartments during the “Life With a Twist” social media campaign.  The question supports the branding and positioning … Continue reading

Avenir Place


Oct 30, 2013 by Jason Knauer

The Merrifield area in Northern Virginia is undergoing a bit of a renaissance. Massive development projects have flooded the area and, in the end, this typical suburban community will be reinvented as a high-density lifestyle location. In the near future, … Continue reading