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Category: Trend Reports

5 Digital Trends You Cannot Avoid in 2016

Jun 06, 2016 by Kinnie Bonar

The dust has settled and those beginning of the year predictions of 2016 digital trends are becoming realities. Now that we’re halfway through the year, we’ve outlined the 5 trends that you cannot avoid any longer. 1. 100% mobile-first design There … Continue reading

Design Trends: How to Stay Above the Noise

Feb 04, 2016 by Joe Symoski

Google the phrase “X logos.” Go ahead, I’ll wait… Done? Good. What you see before you is pages upon pages of the “hipster X” style of logo. Some are done poorly, some are done well and some have even won … Continue reading

Merrick Towle Communications Celebrates 11 Wins at the 2015 American Advertising Awards-DC

Addy DC Awards won by Merrick Towle Communications

Apr 08, 2015 by Jason Knauer

The American Advertising Awards-DC is an annual competition that recognizes and rewards creative advertising excellence in the metropolitan Washington, DC, area. This year, the DC Ad Club received 640 entries from 80 entrants. Which makes MTC particularly proud to announce … Continue reading

Product Trend: The Return of the Condominium

Are Condos Back in DC

Oct 15, 2014 by Sean Ruberg

Around eight years ago, when I first started working at MTC, I’m not sure I even knew that it was possible to rent a new multi-family community. All that changed in ’08/’09, and since that time over 90% of our … Continue reading

FEAR in Advertising

Oct 28, 2013 by Sean Ruberg

“Most advertising is shit. Always has been.” – Lee Clow But why is that? The answer is marketers’ inability to conquer a basic human emotion: fear. We’re afraid that if we don’t tell them that it’s “Brand New,” “they” won’t … Continue reading

Design Trend: Response of Web Design

SIMPLIFY

Aug 20, 2013 by Jason Knauer

So, there’s this little thing called “Responsive Design.” Heard of it? One day, I hope I’ll have the chance to coin a phrase that will revolutionize an entire industry. Ethan Marcotte did just that when he gave us the term and … Continue reading

Marketing Trend: Brand New

Jun 05, 2013 by Sean Ruberg

I’ve been in my fair share of debates on the importance of plastering “Brand New” across the top of an email, print ad or out-of-home board and the debate usually centered on the idea of whether a potential customer really … Continue reading

Consumer Trend: Appealing to Virgin Consumers

Apr 24, 2013 by Sean Ruberg

Trendwatching recently released a report on a new consumer trend “Virgin Consumers”. The general idea is that with the increase in information and product choice, younger demographics are seeking out new ideas and experiences and are more willing to give … Continue reading

Are You Marketing to Your Presumers?

Feb 21, 2013 by Amy Weedon

MTC used to counsel clients not to market to apartment dwellers until 60-90 days before opening. Advertising was expensive and renters weren’t looking until they needed to lease. The world has changed. Renters are constantly out looking for the next … Continue reading

Why Google+ Matters For Businesses

Feb 20, 2013 by Amy Odhner

When I suggest to business owners that we should claim their business in Google+ Local I am often met with quizzical looks and pronouncements that “it’s a ghost town.”  While not everyone that you’ve ever met or had a crush … Continue reading