Sometimes Google does something awesome.

It doesn’t happen often enough, but when it does, I like to take a moment to give them a shout-out.

This week, Google announced that they have added a module to the AdWords interface that allows users to see historical quality score data!! MTC has been trying to figure out how to easily get this information for a while and we’re pretty much doing a happy dance right now.

What is quality score? That’s an excellent question. The higher Google ranks the connection between your AdWords keywords/ AdWords ads/ website landing page content, the better your quality score. The better your quality score, the less you pay for ad visibility.

Why is seeing historical quality score so exciting? While MTC always develops our websites to focus on the user experience, we also do what we can to make sure the content on the site is aligning with our AdWords campaigns. Now we have an easy way to see if our efforts have been successful (or not).

Below is an example of a campaign where we updated programming and keywords on a landing page in order to help Google see and index more content. When we look at the average Cost-Per-Click differential, we see a 20% reduction in cost! That’s a lot more budget going toward getting more visitors to the site.

MTC hopes that you’ll check out this module in the coming weeks and develop a strategy for how to better align your AdWords campaigns with your website content. Let us know if you need any help!