What We Provided:
  • Brand Development
  • Website Development
  • Collateral Design
The Project
Re-envisioning what a luxury apartment can be

At Merrick Towle Creative, we always welcome big projects. And OneEleven was bigger than most. Set on the Chicago River and soaring 57 stories over the Loop, this brand new apartment residence was remaking the downtown skyline. The developers planned for it to remake downtown living, too. From top-to-bottom, OneEleven would feature the finest in modern finishes and a series of unprecedented amenities. While everyone in Chicago would see the building itself, no one in the city had seen the likes of OneEleven before. We were eager to introduce them to it.

Branding
Making a bold statement

There is nothing understated about OneEleven. And that truth led MTC to develop a bold brand that explicitly states the community’s greatness. Oversized headlines, large color photography and a sleek graphic style work together to create a confident, ultra-luxurious tone that’s perfectly in-sync with OneEleven’s unabashed commitment to high style and high-end living. “This is the one you’ve always wanted,” the brand proclaims. It never veers from that promise, making a statement that’s as grand as the community itself.