145 Front collateral

145 Front

Live Local

Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Worcester, MA
Partner
Roseland Residential Trust
145 Front graphics
145 Front website homepage
145 Front collateral packaging145 Front collateral
145 Front leasing office graphics
145 Front social graphics145 Front social graphics
145 Front contest posters
145 Front stationery145 Front coasters
145 Front coasters
145 Front collateral
145 Front stationery
145 Front collateral
145 Front collateral
the
charge

Invite prospects to forget the old, run-down Worcester of the past and embrace the revitalization in a new apartment community in the center of downtown Worcester.

the
approach

Create a brand that celebrates the people and places that are making Worcester great and challenges new residents to join the community to make downtown Worcester a destination again.

the
creative

To highlight what it means to live local, we wanted to instill some local pride. With custom content that spoke to what it means to be a local, from tips on Worcester’s pronunciation to highlighting local businesses and the people who run them, the campaign drove home what it means to be part of a community.

Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Worcester, MA
Partner
Roseland Residential Trust