145 Front

Live Local

Creative
Brand Development
Social Media Strategy
Website Development
Collateral Design
Location
Worcester, MA
Partner
Roseland Residential Trust
145 Front direct mail
145 Front website homepage
145 Front collateral shopping bag145 Front collateral inserts
145 Front leasing graphics
145 Front social media post145 Front social media posts
145 Front posters
145 Front stationery145 Front coasters
145 Front coaster
coasters
145 Front collateral inserts
145 Front stationery
145 Front collateral poster
145 Front collateral poster
the
charge

Invite prospects to forget the old, run-down Worcester of the past and embrace the revitalization in a new apartment community in the center of downtown Worcester.

the
approach

Create a brand that celebrates the people and places that are making Worcester great and challenges new residents to join the community to make downtown Worcester a destination again.

the
creative

To highlight what it means to live local, we wanted to instill some local pride. With custom content that spoke to what it means to be a local, from tips on Worcester’s pronunciation to highlighting local businesses and the people who run them, the campaign drove home what it means to be part of a community.

Creative
Brand Development
Social Media Strategy
Website Development
Collateral Design
Location
Worcester, MA
Partner
Roseland Residential Trust