
145 Front
Live Local
Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Worcester, MA
Partner
Roseland Residential Trust















the
charge
charge
Invite prospects to forget the old, run-down Worcester of the past and embrace the revitalization in a new apartment community in the center of downtown Worcester.
the
approach
approach
Create a brand that celebrates the people and places that are making Worcester great and challenges new residents to join the community to make downtown Worcester a destination again.
the
creative
creative
To highlight what it means to live local, we wanted to instill some local pride. With custom content that spoke to what it means to be a local, from tips on Worcester’s pronunciation to highlighting local businesses and the people who run them, the campaign drove home what it means to be part of a community.
Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Worcester, MA
Partner
Roseland Residential Trust