
Meet Arlo.
Apartments a little outside of center.
Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Charlotte, NC
Partners
ArchCo Residential











HINT: It's a boat.


the
charge
charge
Present a luxury Charlotte, NC apartment community in ways both socially vibrant and unexpected.
the
approach
approach
Personify Arlo, inviting apartment seekers into a social commentary befitting its FreeMoreWest neighborhood straddling urban and suburban living.
the
creative
creative
Starting with the name Arlo (letters extracted from the middle of Charlotte), introduce a fun-loving brand akin to the character of its at times offbeat neighborhood. Friendly declarations and quirky questions reveal Arlo’s sunny disposition—a welcome contrast to nearby apartments’ luxury-driven themes.
Creative
Name
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Engagement
Location
Charlotte, NC
Partners
ArchCo Residential