One Community. Two Collections.
Integrate a new apartment “collection” with an established, close-knit community while enhancing the overall brand’s allure.
Relate the prideful workmanship paid in realizing Creekstone Village to the value of time spent enjoying it, while highlighting the buildings’ contrasting styles.
Positioning reinforces the community’s neighborhood feel through the lens of memorable experiences and personal achievement. Designer Collection’s introduction is balanced by a reimagining of phase one’s Craftsman Collection, within a presentation that feels fresh and new.