Defying "standard" since 2005.
Capture the spirit of a fast-growing federal consulting firm with a rebrand that portrays its experience through the employees’ eyes.
Rearticulate the firm’s culture of empowerment with a narrative unafraid to express the personal commitments driving Evoke’s professional obligations.
Evoke’s logo portrays the intrinsic relationship between its employees, clients and communities. The website’s clean, statement-driven presentation provides a window into an employee-focused point-of-view uncommon for an industry whose workforce’s sense of belonging can feel more numerical than personal.
The firm’s founders realized a brand enabling them to look and sound the part they already played. Following the launch, Evoke shared their take on the new positioning with WashingtonExec.