An apartment community for the design-minded.
Portray an apartment community respectful of the culture of its arts-infused Flagler Village neighborhood.
Name (Motif) and present the community through the lens of design, taking cues from its architecture (logo) and inspiration from the way galleries display artworks.
A neighborhood photoshoot and interviews with local shop owners drove insight and articulation, turning Motif into a cultural participant. Branding captures the essence of Fort Lauderdale’s arts district from the perspective of a community keen on celebrating its audience’s eye for design.