Motif logo graphic

Motif

An apartment community for the design-minded.

Creative
Identity design
Messaging
Website
Photography art direction
Collateral
Location
Fort Lauderdale, FL
Partners
ArchCo Residential
Bluerock
Motif custom photographyMotif custom photographyMotif custom photographyMotif custom photography
To highlight the unique personality of the neighborhood, we did a custom lifestyle photography shoot. Capturing both the vibe and spirit of the area with local eateries, fitness boutiques and shops.
Motif brand board
Motif website
Motif's website navigation functionality allows for their eclectic style and playful side to shine. Users' experience different art every time they use the menu to navigate to a new page.
Motif brochure spreadMotif brochure spreadMotif business cards
Motif business card
Motif window graphics
Motif pet spaMotif poolMotif model interiorMotif model interiorMotif model interior bedroomMotif clubhouse
Property Images embracing the brand.
Motif art board
the
charge

Portray an apartment community respectful of the culture of its arts-infused Flagler Village neighborhood.

the
approach

Name (Motif) and present the community through the lens of design, taking cues from its architecture (logo) and inspiration from the way galleries display artworks.

the
creative

A neighborhood photoshoot and interviews with local shop owners drove insight and articulation, turning Motif into a cultural participant. Branding captures the essence of Fort Lauderdale’s arts district from the perspective of a community keen on celebrating its audience’s eye for design.

Creative
Identity design
Messaging
Website
Photography art direction
Collateral
Location
Fort Lauderdale, FL
Partners
ArchCo Residential
Bluerock