Motif

An apartment community for the design-minded.

Creative

Name
Logo
Identity
Brand
Photography
Website
Collateral
Signage
Displays

Location

Fort Lauderdale, FL

Partners

ArchCo Residential
Bluerock

To highlight the unique personality of the neighborhood, we did a custom lifestyle photography shoot. Capturing both the vibe and spirit of the area with local eateries, fitness boutiques and shops.

Motif's website navigation functionality allows for their eclectic style and playful side to shine. Users' experience different art every time they use the menu to navigate to a new page.

Property Images embracing the brand.

the
charge

Portray an apartment community respectful of the culture of its arts-infused Flagler Village neighborhood.

the
approach

Name (Motif) and present the community through the lens of design, taking cues from its architecture (logo) and inspiration from the way galleries display artworks.

the
creative

A neighborhood photoshoot and interviews with local shop owners drove insight and articulation, turning Motif into a cultural participant. Branding captures the essence of Fort Lauderdale’s arts district from the perspective of a community keen on celebrating its audience’s eye for design.