Revel

Capitalize on the building’s location in the heart of Washington, DC’s NoMa neighborhood while appealing to the on-the-go lifestyle the area complements.

Relate the community’s centralized location with residents’ desire for a lifestyle-centric pivot point.

Revel’s name and design celebrates the motivational vibe at the heart of the community’s relationship with its surroundings. Branding stylizes physical elements of the building, presenting design with a literal and figurative sense of direction.