The Capstone

The evolution of style leaves a path worth honoring.

Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust
Capstone brand board
Capstone brochure cover
Capstone collateral
Capstone website map page
Capstone stationery
stationery
Capstone collateral
Capstone brochure interior
Capstone collateral
Capstone brochure interior
Capstone brochure
the
charge

Convey an apartment community’s eclectic design in a way that credits timelessness for a modern vision.

the
approach

Position design as a time honored tradition, portrayed through a retrospective lens while staying rooted in the now.

the
creative

Visuals emphasize character while evoking a sense of nostalgia connecting the property to Port Imperial. The significance of its sophisticated spaces is provided relatable context through a story positioning design itself as a perpetually evolutionary idea.

Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust