
The Capstone
The evolution of style leaves a path worth honoring.
Creative
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Identity
Brand
Website
Collateral
Signage
Ads
Social
Location
West New York, NJ
Partner
Roseland Residential Trust















the
charge
charge
Convey an apartment community’s eclectic design in a way that credits timelessness for a modern vision.
the
approach
approach
Position design as a time-honored tradition, portrayed through a retrospective lens while staying rooted in the now.
the
creative
creative
Visuals emphasize character while evoking a sense of nostalgia connecting the property to Port Imperial. The significance of its sophisticated spaces is provided relatable context through a story positioning design itself as a perpetually evolutionary idea.
Creative
Logo
Identity
Brand
Website
Collateral
Signage
Ads
Social
Identity
Brand
Website
Collateral
Signage
Ads
Social
Location
West New York, NJ
Partner
Roseland Residential Trust